Indigo-dyed yarn cones lined up on the warping creel at the Viva Denim mill

Light-wash jeans hanging to dry on the finishing line in Xintang

Rolled bolts of selvedge denim stacked in the cutting room

Xintang · Guangzhou · ChinaEST. 2008 — DENIM CAPITAL

Factory-Direct Denim

Denim Manufacturing, Built for Global Brands

Xintang factory · MOQ from 300 pcs · 20-day reorders

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300+pcs MOQ
50,000pcs monthly capacity
20 daysreorder lead time

The Fit Guide

Shop by Fit

Four proven silhouettes, made to order in any wash you need.

Straight-leg jeans in mid-blue washed denim with a printed graphic on the thigh

Straight

Slim tapered jeans in light blue denim with hand-finished whiskering

Slim

Mid BlueVintage

Bootcut jeans in light blue denim with a flared hem

Bootcut

Western heritage

Wide-leg carpenter jeans in dark indigo denim with contrast topstitching

Wide Leg

Light WashStone

The Viva Difference

Our Wash & Craft

From raw denim to finished pair — every step handled in-house.

Light-wash denim with hand-finished whiskering and a classic five-pocket front

Wash Craft

StoneEnzymeAcidWhisker

Close-up of orange contrast topstitching along a denim seam

Stitching

Double-needleBartackChain stitch

Antique-metal shank button and rivets on a denim waistband

Hardware

YKK zippersCustom rivetsBranded buttons

Finishing

Leather patchHang tagCustom label

Bestsellers

Featured Products

Ready to run — these styles ship fastest.

Straight Rigid Work Jeans

Straight Rigid Work Jeans

Raw rinse ｜ MOQ 300 pcs / style / color

100% cotton

Straight Cargo Jeans

Straight Cargo Jeans

Light stone wash ｜ MOQ 300 pcs / style / color

90% cotton 10% polyester

Slim Bootcut Vintage Jeans

Slim Bootcut Vintage Jeans

Vintage tint ｜ MOQ 300 pcs / style / color

85% cotton 10% polyester 5% viscose

Slim Tapered Stretch Jeans

Slim Tapered Stretch Jeans

Dark stone wash ｜ MOQ 300 pcs / style / color

71% cotton 27% polyester 2% elastane

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